Individual & Team Coaching

Performance Coaching Program

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Individual & Team Coaching, built on the Coaching Excellence Framework℠ (CEF), is designed to accelerate rapid yet sustainable skills development across the enterprise. Coaching candidates at varied levels, from C‑suite executives to emerging leaders, gain direct access to AMS’s senior‑level expert coaches who have walked in their shoes and bring practical, real‑world insights from having led at the highest levels. This experiential guidance ensures that coaching is not theoretical but grounded in lived leadership practice, enabling participants to immediately apply strategies that drive measurable impact.


In addition, every AMS coach is aligned to our six strategic priority areas, ensuring that the most current and trending topics are seamlessly integrated into the coaching process. This structured approach allows organizations to strengthen leadership capabilities, foster accountability, and embed a culture of continuous learning across both individuals and teams. By combining proven frameworks with seasoned expertise, AMS delivers coaching that harmonizes strategic priorities with day‑to‑day leadership realities, equipping leaders at all levels to thrive in complex, evolving business environments.

"AMS coaches are top shelf and bring a depth of experience seldomly found at other coaching firms. The executive level of the team and how they collaborate along the journey is an extraordinary wealth of knowledge." - COO at a Global Manufacturer of Industrial Components

Related Training

Influencing Skills

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Becoming a Coach

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Leading with Emotional Intelligence

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Related Research

The Coaching Equation

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Coaching Through the Lens of Philosophy

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Why AI is Failing Absent Executive Coaching

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Related Projects

Installing the Performance Coaching Infrastructure

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Leadership Excellence Mentorship Program

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Skills Based Career Path Learning

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Performance Coaching Program & Engagement Model


The program outlined below will become your syllabus for use on the coaching journey. Please explore the CEFSM above to learn more about how we will partner.

AMS Coaching

Essential Program Components

Orientation


  • Establish ground rules - Create a foundation of respect, empathy, sincerity, and trust to guide the relationship.

  • Clarify expectations - Surface initial goals and objectives to align coaching engagement with organizational priorities.

  • Define accountability - Set clear roles and responsibilities to ensure ownership and measurable progress.

  • Introduce tools - Provide surveys and frameworks that baseline insights and prepare for structured development.

Reflect


  • Conduct assessments - Administer 360‑degree evaluations and interviews to capture holistic perspectives on strengths and gaps.

  • Refine goals - Revisit initial expectations and align them with assessment data for a realistic development plan.

  • Encourage self‑discovery - Guide coachees to explore values, motivations, and leadership identity.

  • Document insights - Record reflections and emerging priorities to inform the coaching journey.

Act


  • Engage in dynamic sessions - Collaborate with coaches to address challenges, expand capabilities, and apply new knowledge.

  • Implement application exercises - Reinforce learning through structured activities that translate theory into practice.

  • Apply PDCA - Embed Plan‑Do‑Check‑Act cycles to test, measure, and refine leadership behaviors.

  • Track progress - Capture accomplishments and update goals in the Dynamic Coaching Report for ongoing accountability.

Own


  • Reassess growth - Re‑administer 360‑degree assessments to validate progress and measure leadership development.

  • Review accomplishments - Compare baseline goals with achieved outcomes to highlight growth and impact.

  • Establish sustainability - Design forward‑looking plans that embed coaching principles into long‑term practice.

  • Commit to lifelong learning - Embrace continuous improvement and self‑measurement as enduring leadership habits.

How Your Organization Will Benefit


Individual and team coaching accelerates skill development, deepens self‑awareness, and builds the confidence leaders and employees need to navigate complex challenges. It sharpens decision‑making, strengthens emotional intelligence, and offers practical strategies for managing change within a safe space for reflection and growth. At the organizational level, coaching fosters accountability, collaboration, and continuous learning, improving communication, aligning teams with strategic priorities, and enabling diverse perspectives to drive innovation. By integrating coaching into daily interactions, organizations boost leadership readiness, elevate engagement, and enhance adaptability, ultimately strengthening resilience and positioning the enterprise for long‑term success in a rapidly evolving environment.

How AMS Can Help


We are uniquely positioned to guide organizations through a best‑in‑class coaching development journey grounded in our Coaching Excellence Framework℠ (CEF). By integrating collaborative learning design with disciplined, evidence‑based practice, we help leaders build the competencies required to coach effectively and sustain high performance across their teams. Our approach ensures knowledge transfer at every stage, enabling participants to understand not only the skills they are developing, but the underlying principles that make those skills effective within a standardized body of knowledge. This cohesive design strengthens alignment, accelerates capability building, and results in coaching practices that are consistent, scalable, and fully embedded into the organization’s leadership culture.

Join the ranks of leading organizations that have partnered with AMS to drive innovation, improve performance, and achieve sustainable success. Let’s transform together, your journey to excellence starts here.