The Executive Coaching Center serves as the central hub for leadership development, unifying all coaching services within a single, integrated structure curated by AMS’s senior team. Anchored by six strategic priorities and powered by the Coaching Excellence Framework℠ (CEF), it delivers a disciplined approach to talent enablement and continuous learning. The Center codifies proven frameworks that shape daily leadership interactions, ensuring coaching infrastructures are implemented with precision and scaled for measurable enterprise impact. It also provides the tools to strengthen both foundational and advanced coaching capabilities, enabling clear progression toward the AMS Certified Master Coach (CMC) designation, fully aligned to our standardized body of knowledge.
Our senior‑level, globally recognized coaches, leaders who have walked in your shoes, serve as trusted guides throughout the journey. Their approach blends experiential practicality grounded in proven neuroscience with a methodical framework for measuring progress. This ensures every engagement is dynamic yet strategic, driving meaningful leadership growth and lasting organizational impact. Explore more about how to apply the CEF℠ in the practical setting of, Individual & Team Coaching.

CEFSM Components
If your goal is to build a best‑in‑class coaching infrastructure and develop a high‑performing bench of internal coaches, we partner with you to design a system grounded in the Coaching Excellence Framework℠ (CEF) for consistency and continuity. Together, we create a comprehensive approach that equips your organization with the infrastructure and core skills to empower others, elevate performance, and advance internal coaches toward the Certified Master Coach (CMC) designation, fully aligned with our standardized body of knowledge.
AMS’s Individual and Team Coaching, powered by the Coaching Excellence Framework℠ (CEF) shown above, delivers a methodical, measured approach to knowledge transfer across the organization. Guided by our team of senior executive coaches, this approach draws on six core strategic priorities and a comprehensive catalog of consulting and training titles to address the most critical leadership and organizational needs.
A Performance Coaching Infrastructure embeds leadership development and continuous learning into your organization’s culture.
Individual & Team Coaching, built on the Coaching Excellence Framework℠ (CEF), is designed to accelerate rapid skills development.
AMS offers coaching resources that broaden perspectives and strengthen organizational insight. Through courses, articles, and project briefings, we establish a solid foundation in coaching best practices, equipping leaders and guiding teams to apply proven methods with confidence and achieve measurable impact.
Our client enhanced their leadership team coaching capability by installing the Performance Coaching Infrastructure.
The Becoming a Coach course is designed to equip participants with the skills, and discipline required to become a highly competent coach.
Unlock the power of coaching with The Coaching Equation. Discover how active listening and insightful questioning can uplift employees.
Read about how the profound impact of Coaching Through the Lens of Philosophy on skill development and leadership interactions.
Why AI is Failing Absent Executive Coaching and how companies are rushing to course correct with topical developmental programs.
Join the ranks of leading organizations that have partnered with AMS to drive innovation, improve performance, and achieve sustainable success. Let’s transform together, your journey to excellence starts here.