Professional Development Training

Building a Sales Organization

Course Code: AMS2336

Building a Sales Organization leads to enterprise success by creating structure, designing process and executing against objectives, this course provides individuals the opportunity to break down and better understand the steps to be taken, how to build skills to address all aspects of delivery leading to a successful sale, through diverse and distributed teams. This technical approach commences at the origination stage, where alignment to targets drives business needs and the measurement and visibility of progress identifies those that are successful from those that are struggling.

Learning Modules 

Business Development

    • Business Needs
    • Business Targets
    • Measurement – Metrics
    • Visibility of Performance


    • Identify Prospects
    • Engagement Options
    • Strategic Approach
    • Plan – Journey Mapping

The Sales Funnel

    • Create Interest
    • Provide Engagement
    • Undertake Meetings
    • Close Sales

Shadow Portfolio

    • Network Mapping
    • Hot Spots – Activity
    • Lukewarm – Actions
    • Event Mapping – 90-day plan

Who Should Attend

Individuals needing to better understand the sales cycle, alignment with business and client needs, aligned to a structured approach to identifying potential clients, creating opportunities and being able to close the sale.

Blended Delivery Modality and Duration Options


  • Accelerated Course = 2 learning modules delivered in a half day
  • Full course = 4 learning modules delivered in one day

Live Online

  • Accelerated Course = 2 learning modules delivered in one 3.5-hour session
  • Full course = 4 learning modules delivered in two 3.5-hour sessions

Select your Learning Configuration

  • Enterprise Training – for corporate groups, delivered On-Site or Live Online
  • Open Enrollment Training – for individual learners, delivered Live Online – Contact Us for Scheduled Courses 

Customize your Learning Experience