Storytelling with Data
Professional Development Training Course
Storytelling with Data is a vital skill when presentations must make an impact across diverse audiences, without the backdrop of high context. This course equips participants to collect, analyze, stratify, and present meaningful data with clarity and purpose. Importantly, “data” in this context is not limited to financial or statistical figures, every business function, from marketing to operations, relies on data sets that form the contextual baseline for effective storytelling.
Participants will learn to craft narratives that reflect organizational culture and communication norms, enabling clear, purposeful dialogue across business units. Through hands-on practice, learners will develop a storyboard presentation for team delivery, receive peer and instructor feedback, and build a personalized improvement plan. This cross-functional skill set strengthens collaboration and drives insight-driven communication across the enterprise.
Standard Delivery & Schedule
The standard course, as outlined below, is delivered on-site in one full day or virtually in two 3.5-hour sessions. Please explore our ALFSM as seen above to learn more about our customization options.
Course Modules & Learning Objectives
The Storytelling Challange
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The Story Arc – A structured journey that builds tension, drives emotion, and delivers resolution.
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Why does storytelling work – It engages emotions, simplifies ideas, and creates lasting audience connection.
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When does storytelling not work – When it’s unclear, inauthentic, irrelevant, or overly complicated.
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Why we need to do it better – Audiences expect clarity, empathy, relevance, and cultural sensitivity today.
Know Your Audience
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Who is our audience – The specific group we aim to reach, influence, and engage meaningfully.
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Context and understanding – Knowing their environment, challenges, and what shapes their worldview.
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Preferences & styles – How they consume content, communicate, and respond to different formats.
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Audience mapping – Identifying segments, behaviors, and needs to tailor messaging effectively.
Paying Attention to Detail
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Directing attention – Guiding the viewer’s focus to key information or narrative elements.
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Visual imagery – Using pictures, icons, or illustrations to evoke emotion and enhance understanding.
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Spreadsheets & graphs – Presenting data clearly to support insights, trends, and decision-making.
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Designing attention flow – Structuring layout and sequence to lead the audience through content intentionally.
Storytelling in Action
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The power of 3 – A simple, memorable structure that improves clarity, rhythm, and retention.
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Tell them what they need to know – Present essential facts clearly, without overwhelming or distracting detail.
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Tell them why they need to know it – Connect the information to relevance, urgency, or personal impact.
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Tell them how to use the information – Provide actionable guidance that empowers decision-making or next steps.
For individuals seeking to enhance their ability to communicate data, business objectives, and strategic messaging, this approach equips them to craft presentations and documents that resonate across mixed audiences. By integrating storytelling, audience insight, and visual design with enterprise-relevant themes, they can deliver content that drives clarity, fosters alignment, and accelerates decision-making. This isn’t a one-time skill, it’s a continuous communication discipline that supports long-term influence and organizational impact.
Join the ranks of leading organizations that have partnered with AMS to drive innovation, improve performance, and achieve sustainable success. Let’s transform together, your journey to excellence starts here.