Building Foundational Sales Skills

Enhance your selling abilities with Building Foundational Sales Skills. Learn to prospect, address needs, and close more deals for success. The Building Foundational Sales Skills course guides participants to self-evaluate their sales inventory, establish a development path, and build a core sales skills toolbox, from prospecting to closing. The course also helps refine pushback to soft close techniques. By the end, attendees will be better equipped to prospect, address needs with solution selling, and close more deals. This course promises a transformative experience, significantly enhancing participants' ability to drive sales success. Participants will leave with actionable strategies, confidence in their skills, and a renewed approach to achieving their sales goals. The course offers invaluable tools and insights for lasting success.

Delivery Options

This program is delivered on-site in one full day or virtually in two 3.5-hour sessions.

  • Each course module below lasts 90 minutes and is part of our extensive modulated content inventory. This modular approach to course design allows for cross-title hybrid solutions and dynamic scalability, enabling you to select the most relevant topics for your needs. You can either choose from this title as it is presented or combine other modules from across the catalog to achieve your specific objectives. The AMS team will collaborate with you to build a robust learning experience. Let's Partner ➜

Course Modules

Self-Evaluate your Skills Inventory

  • Identify and assess your personal sales strengths and weaknesses

  • Set clear and attainable goals for continuous skill improvement

  • Track and measure progress over an extended period of time

  • Utilize constructive feedback to facilitate ongoing self-improvement efforts

Build a Core Sales Skills Toolbox

  • Master prospecting techniques to identify and engage with potential clients

  • Develop effective communication skills to foster strong client relationships

  • Create compelling presentations that capture and maintain audience interest

  • Handle objections and close deals efficiently to achieve sales targets

Baseline your Sales Skills Development Path

  • Establishing a starting point for development

  • Mapping out a personalized growth plan

  • Identifying key milestones and metrics

  • Aligning development with career objectives

Refine a Process for Pushback 

  • Understanding customer pushback triggers

  • Developing strategies to overcome resistance

  • Practicing soft close methods

  • Enhancing negotiation tactics for better outcomes

Who Should Attend

This course is ideal for sales professionals, business operations staff, leadership and management roles, and human capital development personnel. It's designed to provide a progressive approach to enhancing foundational sales skills, empowering participants to excel in their roles. By attending, you will gain practical tools, actionable strategies, and confidence to elevate your sales performance and meet organizational goals. Whether you’re looking to refine your existing skills or build a solid foundation, this course offers invaluable insights for lasting success in any sales-related role.

Join the ranks of leading organizations that have partnered with AMS to drive innovation, improve performance, and achieve sustainable success. Let’s transform together. Your journey to excellence starts here.