Becoming a Coach
Professional Development Training Course
The Becoming a Coach course is designed to equip participants with the skills, confidence, and professional discipline required to a become highly competent coach. Building the capabilities of empowering others to perform at their highest potential is at the center of the learning objectives. Through structured training, guided practice, and real‑world application, learners develop core coaching competencies, strengthen their ability to facilitate growth in others, and build the mindset needed to support meaningful behavioral change.
Grounded in our standardized body of knowledge, participants also strengthen essential leadership capabilities that elevate their influence and effectiveness. They learn to communicate with greater clarity, navigate complex interpersonal dynamics, and guide teams through change with confidence and discipline. These skills ensure every coach operates with world‑class excellence and a consistent, enterprise‑ready leadership standard.
“The team at AMS was exceptional to work with. What would have taken us years to accomplish, they completed in just six months. We needed to build a comprehensive coaching and mentoring program to support 2,500 global tech associates, and the framework, training, and preparation provided by AMS enabled us to launch a fully staffed coaching team across the globe in under a year.” - Director of Training, Ride‑Share Industry Leader
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Foundational Course: Delivery & Schedule
The foundational course, as outlined below, is delivered on-site in one full day or virtually in two 3.5-hour sessions. Please explore our ALFSM as seen above to learn more about our customization, flexible durations, and delivery modality options.
Course Modules & Learning Objectives
Build Core Coaching Skills
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Apply active listening techniques: foster trust and understanding by fully engaging with leaders and teams.
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Strengthen communication: deliver clear, consistent messages that align expectations and drive organizational cohesion.
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Develop emotional intelligence (EQ): enhance self‑awareness and empathy to build stronger relationships and influence. Leverage the Respect, Empathy, Sincerity & Trust, (REST)℠ Framework.
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Practice critical thinking: analyze complex challenges, evaluate options, and guide leaders toward sound, strategic decisions.
Coaching Models and Frameworks
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Apply the GROW Model to structure goal‑setting and problem‑solving: provide clarity, direction, and actionable pathways for leaders.
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Understand the Coaching Excellence Framework℠ (CEF): embed standardized processes that ensure consistency, measurable outcomes, and coaching continuity across the enterprise.
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Implement a strengths‑based approach to leverage individual talents and abilities: maximize performance by aligning development with innate capabilities.
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Conduct appreciative inquiry to explore and build on positive experiences: cultivate engagement, resilience, and innovation by focusing on what works well.
Goal Setting and Accountability
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Set SMART goals to ensure clear, measurable, and achievable objectives: provide leaders and teams with clarity and focus.
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Develop action plans to outline steps for achieving goals: create structured pathways that translate vision into execution.
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Track progress and provide feedback regularly: monitor achievements, identify gaps, and make timely adjustments to sustain momentum.
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Foster motivation and encouragement to sustain effort and commitment: build resilience and accountability by reinforcing progress and celebrating success.
Business Acumen and Knowledge
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Understand business context to inform decisions and strategies effectively: apply organizational insights to guide impactful coaching outcomes.
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Become aware of cross‑functional commonalities: identify shared challenges and opportunities to strengthen collaboration across departments.
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Develop departmental familiarity to harmonize with culture, nuance, and lexicon: adapt coaching approaches to align with unique team dynamics.
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Understand the change environment and apply best practices to help coaching candidates succeed: equip leaders to navigate transformation with resilience and confidence.
How Your Teams Will Benefit
This course is designed for leaders stepping into expanded responsibilities, particularly those transitioning from supervisory roles into true leadership positions where developing others becomes central to success. It is ideally suited for emerging leaders, mid‑level managers, senior executives, and high‑potential individuals preparing for succession, all of whom must build the skills to move beyond managing tasks to cultivating talent. Participants will gain essential coaching competencies, active listening, communication, emotional intelligence, and critical thinking, while learning to embed coaching practices into daily leadership interactions. By equipping leaders with the ability to empower teams, foster accountability, and drive measurable growth, the course prepares them to navigate complexity, strengthen collaboration, and embed a culture of continuous learning that sustains long‑term organizational success.
How AMS Can Help
We are uniquely positioned to strengthen capability across the entire organization through a structured, modern training approach grounded in our Adaptive Learning Framework℠ (ALF). With senior-level facilitators, highly customizable courses, and multiple delivery modalities, we design learning experiences that meet participants at every level, from executives to emerging professionals, and accelerate real-world application. The ALF℠ ensures knowledge transfer at each stage, enabling individuals and teams to absorb core concepts, practice new skills, and sustain improved performance over time. This integrated approach deepens capability, enhances alignment, and results in learning that is fully embedded, practical, and built to last.
Join the ranks of leading organizations that have partnered with AMS to drive innovation, improve performance, and achieve sustainable success. Let’s transform together, your journey to excellence starts here.