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Delivery Types: On-Site Instructor Led, Virtual Instructor Led

Skills for the Marketing Professional

Course Code: AMS330

Skills for the Marketing Professional is a dynamic look at the baseline competency profile marketing professionals need to provide the highest value.  Marketing is often looked at as a tool to generate in-bound attraction to a brand or product.  In order to produce and capitalize on that allure, professionals and organizations need to be prepared with the tools and metrics to “manage” the marketing value stream.  This course focuses on the core elements of marketing cycle management and what skills are needed to contribute in this demanding field.  Participants will learn how business modeling, data analytics, and ROI all play a critical role in the success of any well executed marketing initiative.

Duration: Variable, see Toolbox below

Content Learning Themes

  • Learn how to collaborate with multiple stakeholders in the marketing cycle
  • Assess the probability of proposed marketing strategies
  • Align and target the marketing strategy with demographics
  • Build performance metrics and ROI models
  • Build a business case and present the data

Who Should Attend

Marketing professionals who are responsible for the design/build aspect of campaigns.

Training Customization 

Training Customization allows you to choose topics, customize content, deliver creatively, measure results, support post-learning, and earn credits.