Business Analyst (BA): The Strategic Implications, Written by Phil Ventresca, M.B.A.
The new role of the BA is far more strategic in both the organizational sense as well as at the project level. In fact, I would go as far as to say that the BA, when appropriately leveraged, represents a liaison between business, project and customer teams. This shift in responsibilities identifies two areas that need to be addressed by any organization seeking to expand this role:
- The organizational structure must support the actions of a “strategic” BA position.
- The BA candidate must have wide skill sets, encompassing many general management competencies.
As organizations shift to become “projectized,” the roles and responsibilities that have supported projects within a traditional matrix structure must shift as well. Over the years we have seen organizations struggle with the following challenges related to shifts in both structure and culture.